On the runway at MBFW Russia. MBFW Russia, photo by Kristina Revva
Russian Fashion Week (MBFW Russia) began its six-day run yesterday with a show from local womenswear brand, Ruban. This edition is set to combine physical runway shows in the Museum of Moscow as well as livestreams from other Russian cities and abroad.
The show calendar features well-known Russian brands, including Julia Dalakian and Rogov by Alexanger Rogov, as well as emerging designers Lena Kаrnauhova, Sasha Gapanovich and St. Petersburg’s Lyubov Babitskaya. Designers from 19 other countries will also show via livestream.
This season, MBFW Russia’s schedule includes 14 sustainable Russian fashion labels that have embraced upcycling, recycling, slow fashion or zero waste as part of their brand ethos. In another nod to sustainability, attendees can donate their old clothes at events to be transformed into new items to be shown at the next edition of MBFW Russia.
“The sustainable transformation of Fashion Week is [part of] the evolution [prompted] by the past year of the pandemic. Attitudes to consumption, to the environment, to lifestyle have changed,” said Alexander Shumsky, president of MBFW Russia, in a statement.
For the second year in a row, the event will be sponsored by TikTok, which will livestream shows on its platform for five days. Another series of livestreams, centred on sustainability, will explore topics from how brands were started to organising runway shows in the format of a reality show featuring insiders like fashion editor Olga Mikhailovskaya, who heads the Russian Fashion Council’s global talents initiative, and journalist Madonna Mur, who founded the fashion-centric Telegram channel MUR.