Versace Spring/Summer 2021 campaign. Courtesy.
The Italian luxury brand will be the second fashion brand on the invite-only, audio-based app, joining British label Ted Baker. Versace’s Clubhouse debut comes as part of its new female empowerment discussion series, “Medusa Power Talks,” which will feature speakers like Precious Lee, Indya Moore, Irina Shayk, Chelsea Miller and Donatella Versace and premiere on Versace’s social media channels.
Clubhouse has grown swiftly following its beta launch last year. Though it has not previously allowed brands to officially join, fashion tastemakers and influencers (among them Virgil Abloh, Dapper Dan and Naomi Campbell) have already made their presence known in various discussion rooms on the platform.