Lil Nas X. Getty Images.
Nike filed a suit against streetwear label MSCHF for trademark infringement over its custom-made ‘Satan Shoes’ trainers. The shoes, a collaboration with the “Old Town Road” singer, are made with a modified Nike Air Max 97 and feature an inverted cross, a pentagram and the words “Luke 10:18.”
Lil Nas X has faced significant pushback since the launch of a music video tied to the shoes on Monday which did not have Nike’s “approval and authorisation.” Lil Nas X is not a party to the lawsuit.
“We can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorisation, and Nike is in no way connected with this project,” a spokesperson for Nike told BoF in a statement.
“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” Nike said in the lawsuit.