Volkswagen on Monday appeared to accidentally announce a rebranding with the new name “Voltswagen,” before quickly removing the press release from its website.
On Monday morning, the German automaker posted a statement on its website announcing the “rebranding,” in an apparent shift towards its investment in electric vehicles, before taking it down, USA Today reported.
In the release, the automaker said the rebranding is “more than a name change.”
“‘Voltswagen’ is a public declaration of the company’s future-forward investment in e-mobility,” the release said, according to USA Today, which saved a photo of the statement before it was removed.
“The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs,” the statement added.
A person familiar with the company’s plans told USA TODAY that Volkswagen is planning on making the change permanently. The source added that the company was not hacked, that the announcement was not a joke, and that it was not a marketing ploy.
The Hill has reached out to Volkswagen for comment.
Volkswagen’s plans to rebrand come as several automakers are beginning to invest more in electric vehicles. In November, General Motors announced that it was investing $27 billion through 2025 as part of its commitment to electric and autonomous vehicles. Additionally, the company unveiled plans to launch 30 electric vehicles globally by 2025.