Arab Fashion Week Kicks Off -

Arab Fashion Week Kicks Off

 Arab Fashion Week Kicks Off

Looks from Lebanese designer Aboud Jammal. Arab Fashion Week

Arab Fashion Week’s second digital edition begins its five-day schedule of shows today, featuring the autumn/winter collections of 25 fashion designers from across the Middle East, Asia, Europe, and America.

Runway shows and presentations will be streamed live on Facebook and Instagram, and viewers will be able to shop their favourite runway looks through an e-commerce partnership between Instagram and Arab Fashion Week.

As part of fashion week organiser, the Dubai-based Arab Fashion Coucil’s ongoing Green Label initiative, three designers who place sustainability at the heart of their brands will showcase their own capsule collections. Also taking part is the Fédération de la Haute Couture et de la Mode (FHCM), which will feature six Parisian designers.

“Not only is Arab Fashion Week now established on the international fashion calendar, through challenging times, it has continued evolve to remain relevant, thereby reinforcing its position as the most valuable platform for designers operating in the Middle East,” said Mohammed Aqra, chief strategy officer of the Arab Fashion Council.

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