Zozovilla’s key visual by contemporary artist Yukimasa Ida. Zozo.
The Japanese e-commerce firm Zozo will launch Zozovilla, a luxury and designer platform featuring 90 brands including Loewe, Dries van Noten and Thom Browne, on March 18.
The news marks a relaunch of Zozovilla: its previous iteration was introduced in 2010 and later integrated into Zozotown’s main platform. It also signals the company’s ambitions to move into Japan’s luxury space, which has long lacked a homegrown digital leader.
In addition to Zozotown, Zozo operates e-commerce platforms Zozoshoes and Zozoused, its second-hand arm.