Zozotown to Unveil Luxury E-Commerce Portal - SolidRumor.com

Zozotown to Unveil Luxury E-Commerce Portal

 Zozotown to Unveil Luxury E-Commerce Portal

Zozovilla’s key visual by contemporary artist Yukimasa Ida. Zozo.

The Japanese e-commerce firm Zozo will launch Zozovilla, a luxury and designer platform featuring 90 brands including Loewe, Dries van Noten and Thom Browne, on March 18.

The news marks a relaunch of Zozovilla: its previous iteration was introduced in 2010 and later integrated into Zozotown’s main platform. It also signals the company’s ambitions to move into Japan’s luxury space, which has long lacked a homegrown digital leader.

In addition to Zozotown, Zozo operates e-commerce platforms Zozoshoes and Zozoused, its second-hand arm.

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