Title: Beauty PR CoordinatorPosition Reports To: Director
Basic Function: Support PR supergroup in managing and facilitating press opportunities and projects for clients. Focus on internal team organization, securing product placement / speedy press clippings as well as coming up with out-of-the-box ways to promote the brands, and product sendouts and mailers. Additionally, your job is to oversee and manage the team’s seasonal interns.
▪ Press / Product Requests o Manage product requests for editorial and influencer requests as well as image requests o Execute proactive product pitching across various media platforms including: print, digital, broadcast, and social o Demonstrate existing contacts and relationships with editorial assistants in the beauty industry o Build positive professional relationships with media and influencers as well as clients o Act as liaison between client and Krupp Group/Studio Beauty regarding product inventory and assets o Perform Credit Checks oLog in and record editorial and general activity in internal documents▪ Mailers and Giftings o Organize and prepare client mailers including sourcing, ordering, facilitating mailing addresses, maintaining gifting target lists, handling shipments, monitoring social media placements, etc.▪ Maintain master media and influencer contact lists, updating any industry shifts, promotions and departures▪ Press / Social Placements o Constantly monitor due press and coverage trackers on a daily basis – utilizing Google Alerts, Muckrack, social applications, MightyScout, Google search with key terms, as well as print issue subscriptions o Clip, scan, properly save, and formally send through secured press in a timely manner▪ Proactive Strategy o Brainstorm new and creative ways for client awareness o Work with team to distribute press assets, client pitches and blasts o Convert coverage from pitch through to publication o Conduct market check-in’s with media in order to identify opportunities to pitch clients▪ In-Person + Virtual Events o Support team in pre and post client event preparations o Manage guest lists and RSVPs o Support onsite o Monitor, clip, and keep track of post-event press coverage including social placements▪ Internship Program o Mentor and educate interns seasonally o Provide managerial support and delegate projects and support activity o Organize intern welcome onboarding and farewell events
▪ At least 1-2 years of experience in beauty public relations, marketing, communications▪ Bachelor’s degree▪ Has excellent writing skills and professional communication etiquette▪ Has exceptional interpersonal skills▪ Ability to multitask efficiently and manage multiple personalities is a must▪ Highly organized and able to prioritize▪ Passionate, engaged, and motivated with a proven ability to work well under pressure and autonomously in beauty communications▪ Action-oriented, resourceful, and creative thinker who has a strong eye for detail▪ Proficient in MS Word, Excel, Powerpoint, Outlook, and Google applications▪ Familiarity with Muckrack is preferred
To apply, please email your resumes and cover letters in PDF to email@example.com, subject line Beauty PR Coordinator.