Enzo Quarenghi will join Valentino to head a new division combining its Retail Excellence and Global Markets units, the Rome-based brand said in a statement Monday. Quarenghi, who was previously Italy CEO for payments giant Visa, is being charged with revamping the brand’s customer journey and enhancing strategic connections between communications and selling.
The appointment comes as luxury brands seek to reinvigorate their boutiques during the Covid-19 pandemic by better integrating them with online channels. LVMH recently named a chief omnichannel officer, while Moncler moved to take control of its e-commerce for the first time, pulling out of a white-label arrangement operated by Yoox Net-a-Porter.
Quarenghi will report to Valentino chief executive Jacopo Venturini, who joined the brand from Gucci last year.